New Book: "For The Win: How Game Thinking Can Revolutionize Your Business"

I “met” Prof. Werback via the online course of Gamification delivered by Coursera. Indeed it was an “experience”!!! He really managed to “pass” his rich knowledge to me and make me addicted to his six weeks lessons. He has a very clear framework about Gamification and using engagement loops he leads the journey towards Gamification expertise and mastery successfully. 

Prof. Kevin Werbach and Dan Hunter, have released their book  "For the Win: How Game Thinking Can Revolutionize Your Business". I have already studied it and I propose you to do so!!!

Some “words” about the book

Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche.

In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School of the University of Pennsylvania. In their book, they reveal how game thinking—addressing problems like a game designer—can motivate employees and customers and create engaging experiences that can transform your business.

For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

In this informative guide, Werbach and Hunter reveal how game thinking can yield winning solutions to real-world business problems. Let the games begin!

What the "industry" says about the book

“For the Win is a total win! In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book.”
—John Seely Brown, Coauthor of The Power of Pull and A New Culture of Learning; Co-chairman, Deloitte Center for the Edge; Former Chief Scientist, Xerox Corporation and Director of its Palo Alto Research Center (PARC)

“If you want to understand one of the most important trends in business today, go out and buy For the Win. Werbach and Hunter reveal the secrets to powering up your organization through game thinking. Read this book. It’s a game changer.”
—Brad Feld, Managing Director, Foundry Group; Co-author of Do More Faster

“If you prefer realism to hype and rationality to bandwagons, this is the gamification book for you. As a work about gamification today, this book is excellent; as a work about gamification tomorrow, it’s staggeringly excellent.”
—Richard Bartle, Professor, University of Essex; Creator of MUD1, the first multiplayer online game; Author of Designing Virtual Worlds

“For the Win hits a home run in illustrating the business value of gamification for both small and large companies across the globe.”

—Kris Duggan, CEO, Badgeville

Book's info: 

http://wdp.wharton.upenn.edu/books/for-the-win/

Publication date: November 08, 2012

Format: eBook

Price: US $6.99

CAN $8.50

ISBN: 978-1-61363-022-8

Format: Paperback

Price: US $15.99

CAN $17.50

ISBN: 978-1-61363-023-5

Dimitra Zervaki, EMBA, PMP